Adobe Creator Program — Personalized Design Systems at Scale
Creator-led Adobe Express templates designed to feel distinctive, useful, and easy for non-designers to adapt.
Role + Scope
Freelance creative via Outcast · Creative direction, concept development, copywriting, content planning, asset briefs, and template design
Overview
Through Outcast, I supported strategy and execution for the Adobe Creator Program and related social marketing initiatives. The challenge was to translate the distinct visual identities and expertise of individual creators into flexible Adobe Express systems—giving their audiences polished, on-brand tools they could easily customize.
What I did
Developed campaign messaging and creative direction
Created moodboards and 15 content concepts for each creator
Designed suites of 15 adaptable Adobe Express templates per creator
Wrote social, advertising, and email copy
Created asset briefs and provided direction to design and motion partners
Coordinated deliverables across agency, brand, and creator stakeholders
Outcome
Created scalable template systems that preserved each creator’s individual voice while remaining accessible to users without formal design experience. The work gave Adobe a consistent program framework without flattening the creators into one visual style
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Creator Program
Each creator required a distinct visual language, content strategy, and set of practical use cases. I translated those inputs into coordinated Adobe Express template suites spanning social posts, carousels, promotional graphics, business cards, workshops, ebooks, and other creator-business touchpoints.
Ayelet Warner
Ayelet’s work is bold, expressive, and unapologetically colorful. I translated her vibrant visual language into a cohesive set of templates for modern creative entrepreneurs, balancing personality with clear hierarchy and practical business use cases
Andrey Azizov
Andrey’s work brings retro references into contemporary digital design through expressive typography, texture, and film-inspired composition. I used those cues to create tactile Adobe Express templates that felt nostalgic without sacrificing clarity or usability
Phil Pallen
Phil’s brand combines minimal design, travel-inspired imagery, and a recognizable forest-green palette. I extended that system across templates designed to help emerging thought leaders develop workshops, speaking platforms, digital resources, and polished personal brands.
Mariah Althoff
Mariah’s content helps creatives turn side projects into sustainable careers. I developed a bright, optimistic template system centered on education, motivation, and career growth, giving her audience practical formats for sharing advice while maintaining a consistent personal brand.
