HOT PAPER LANTERN — Avery Mitchell

Hot Paper Lantern — Creative Direction Across Brand, Digital + Content

Building flexible creative systems for a communications agency working across fast-moving and emerging industries.

Role + Scope

Art Director · Creative direction, UX/UI, brand identity, social, motion, presentations, and sales enablement

Overview

At Hot Paper Lantern, I lead creative from early concepts through final delivery across internal initiatives and client work. I translate complex ideas into clear visual stories, establish direction across channels, and build systems that help agency teams produce polished, consistent work at speed.

Because much of the client work is confidential, this page highlights selected internal brand, digital, and sales-enablement projects. Additional examples can be shared during the interview process.

Selected contributions

Lead visual direction across digital, social, motion, branding, and presentation projects
Translate strategic and communications objectives into clear creative concepts
Build repeatable systems that balance consistency with flexibility
Partner with account and project teams from kickoff through final delivery

Internal Website Refresh - UX/UI Project

Hot Paper Lantern is a digital communications agency that prides itself on its innovative ideas and focuses on emerging industries like esports and online sports betting. During my time at HPL, I have expressed a growing interest in UX and UI. I took on the website refresh project as a personal project, as the agency's website was outdated and in need of a refresh to reflect its progressive perspective.

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Internal Presentation Template

Hot Paper Lantern needed a refreshed presentation template for use by the sales and marketing teams. The purpose of this deck was to provide a branded template that could be quickly adapted to niche presentation topics by teams without a natural eye for layout design.

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Digital Sport By HPL

Digital Sport by HPL or DS by HPL is the Sports branch of HPL. As the lead brand designer I was tasked with creating a logo that tied in inspiration from the sports world while still complimenting the flagship brand. The final logo provided a modern take on the dot matrix seen in vintage scoreboards. For this project I provided a logo mark, word mark and full mark in various colorways.