Adobe X Outcast

Outcast is a creative agency that works with clients like Adobe. Outcast hired me to work on the Adobe Creator Program and other social media and marketing projects.

I supported strategy and execution across the Adobe Creator Program, producing social content, campaign assets, and creator communications that aligned with Adobe’s brand and performance goals. Responsibilities included concept development, copywriting, content calendars, asset briefs for design and motion teams, and coordinating with creators to ensure deliverables met creative and technical specifications.

Key contributions

Developed campaign messaging and creative direction for multi-channel launches.
Wrote concise, brand-aligned copy for social posts, ad creative, and email communications.
Created asset briefs and provided art direction for designers and motion teams.
Managed timelines and deliverables across internal stakeholders and creator partners.
Ensured all content met Adobe’s brand standards and platform best practices.

Outcome highlights

Delivered consistent, on-brand social content and campaign assets for the Adobe Creator Program.
Streamlined collaboration between Outcast, Adobe stakeholders, and creators to improve turnaround times and quality.
Supported campaigns that increased creator engagement and met project performance objectives.

Available to provide portfolio samples, case studies, or tailored resume bullets on request.

Creator Program

This project focused on working with influencers with strong TikTok and Instagram followers. For each influencer, I created mood boards and 15 execution ideas (social media posts, business cards, etc). A full suite of 15 templates was created for each influencer in Adobe Express. The main objective of this project was to create templates that fit the look and feel of these influencers while also appeal to users who may not have design experience. Below are a few examples of the final templates for each influencer.

Ayelet Warner

Ayelet Werner is an influencer and founder of her graphic design company, Design by Ayelet. With a bold and vibrant girly-pop editing style (and a big fan of PINK), she shares her personal tips on logo and brand design, teaching her audience of creatives how to embrace colorful & vibrant social media content.

For this creator I leaned into her bright and vibrant girly-pop editing style by incorporating it into a mix of templates targeting the modern-day female business owner and graphic designer. This campaign was all about standing out and expressing/owning what makes your voice unique. The design of these templates will be a blueprint on how to execute a consistent brand design and run a business.

Andrey Azizov

Andrey is a single human powerstorm designer that brings the retro world to the forefront in a digital world. His use of typefaces and texture nod to the film posters that paved the way for nostalgic design in a digital world.

For this creator I leaned into featuring new elements less explored in express such as texture, and filmography style

Phil Pallen

Phil Pallen is an expert brand strategist + powerhouse with a passion for empowering his audience towards developing their online brand through social media tips translated through his minimal, classic editing style.

For this creator I leaned into his strong brand identity (and a love for travel & forest green), his templates will guide creatives through the process of becoming a speaker and industry trailblazer within their field while elevating their brand from start to finish.

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Mariah Althoff

Mariah Althoff is a graphic designer and a freelance mentor that empowers her audience into turning their online side businesses into full-time careers. With a clean, bright and minimal aesthetic, her content aims to educate and empower her audience of creatives through a series of motivational videos with the intention of upleveling their mindset and graphic design skills.

For this creator I leaned into her bright, artsy and positive approach through a series of motivating and inspiring content pieces that are career-development focused. To keep her core messaging at the forefront of our strategy, I will created templates that speak to the modern day digital creative and guide them through best practices to advance their career.