Myabetic — Brand & Content System
Overview
Led creative development of digital campaigns and motion content for a health-focused lifestyle brand.
Role + Scope
Senior Designer & Art Lead — brand + motion
What I did
Designed and animated campaign video content
Built messaging and visual frameworks for marketing teams
Created multi-channel campaign assets
Applied motion design to improve storytelling clarity
Impact
Improved brand cohesion across digital channels
Strengthened campaign storytelling system
Packaging
Developed and designed the look and feel a full suite of consumable product packaging including Alcohol Prep Pads, Hydrocolloid Bandages, and Adhesive Patches. The goal was to create a line of products that made caring for diabetes more beautiful.
Web Design
Designed various webpages for events, doctors, and a homepage redesign.
Email Design
Every month I created between 15-20 emails to increase sales. Topics include the release of new products, information on our upcoming events, and more.
Video Editing
Created teaser videos for various events including a virtual art show and awards show honoring influencers in the diabetes field.
Social Media Photography and Animation
Photographed both in studio and lifestyle photos for social media. Also created various graphics using product and lifestyle photography.
Giphy Stickers
Created a series of giphy stickers to be used on Instagram Stories, using glucose meters. I created them to look like Disney Princesses.
