NFL Snapchat Discover — Editorial Video System

Overview

Led end-to-end design and production of daily Snapchat Discover editorial content for NFL audiences, combining motion design, editorial layout systems, and rapid content production workflows.

Role: Graphic Designer → Content Designer
What I did:

  • Designed and animated daily Snapchat Discover editorial content

  • Built reusable motion + layout templates for fast production

  • Established QC process for brand consistency across daily output

  • Collaborated on content planning and publishing workflow

Impact:

  • Increased viewership by 35% YoY

  • Contributed to award-winning editorial output (Shorty Award)

Patriots Fashion GIF (Copy)
ProBowl Social Graphic (Copy)
College Draft Picks (Copy)
Welcome to the Division (Copy)
Fitzpatrick team graphic (Copy)
Most All Time Receiving TDs: TEs (Copy)
Patriots vs. AFC East (Copy)
Russell Wilson Stat Graphic (Copy)
Vintage Match Up Series (Copy)
Seahawks GameDay Makeup (Copy)
100 Receiving TDs for Antonio Gates (Copy)
Undefeated Records (Copy)
Hall of Fame Game Announcements (Copy)
Justin Tucker Career Graphic (Copy)
Man of the Year Series (Copy)
Antonio Brown vs Teams (Copy)
Hall of Fame (Copy)
NFL Product GIF (Copy)